Eva-Kristiina Ponomarjov is an entrepreneur, a business strategist and social impact speaker. She is a big believer in growth mindset and unleashing human potential. Eva started her career as a copywriter. She cofounded an event management agency, held various marketing and business consulting positions, as well as mentored start-ups across the Baltics. Then, in 2016, Eva dared to pursue the cause that she was most passionate about. Inspired by her daughter Alexandra, Eva started Superheroes in November 2016.
Project
Superheroes is a bold and internationally acclaimed entrepreneurship/leadership accelerator where teenage girls unlock their full potential. During the four month program, girls get to test their superpowers, boost their life skills, grow their sisterhood and be inspired by diverse role models. In short, it is where grit and sisterhood meet and dreams are made real. Eva’s vision is to take Superheroes global to make entrepreneurship and leadership accessible for young women everywhere.
Impact story
At just 13 years old, Katarina decided to test her can-do attitude and make her dreams real at Superheroes. She and four other girls saw a serious problem that was not talked about, namely mental illness at schools. In just 4 months, the girls partnered up with diverse mental health experts, reached out to the Union of Child Welfare and the Ministry of Social Affairs to grow their network of expertise as well as build a strong collaboration. Their project, "I’m not Cuckoo" reached more than 1000 teenagers in just a few months. In 2017, "I’m not Cuckoo" was awarded with the Child's Great Action by the President of Estonia, Kersti Kaljulaid.
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